Founder Diary ENG - 22th September

Today, I’m not in the mountains but on the boat, in one of the most breathtaking natural bays of the Mediterranean: the Bay of Kotor in Montenegro.

Surrounded by black mountains, floating on a sea that changes color throughout the day from deep black to light green, turquoise blue, and pink with silver at sunset, only to return again to deep black.

Within her, so much is moving: the fish constantly shifting direction, the dolphins that now visit us weekly to say hello, and all the tiny sea creatures that thrive so vibrantly in this bay.

They show me that nothing is ever consistent, that everything is always in motion.

And it fits so beautifully with last week.

Last week, I finally sent out the invitations for my book launch. Each one handwritten, a bold middle finger to all those big publishers.

I write and publish myself. Yes, it may lead to fewer sales, but it allows me to launch my book exactly the way I want, and to release it into the world on my own terms.

I choose small with great impact. Without deep connection, I cannot share on a large scale. My inner circle will therefore always remain small.

Where I once had hundreds of people at my events and tens of thousands reached per social post, I now choose just a handful.

And never say never, and not always not. Yet it feels that way. At the same time, I know: when this changes, I will also be free to share that.

We long so much to place everything into boxes. But let us, please, be free enough to move from one extreme to the other, only to find ourselves again in the middle.

Let us not judge others when, in a certain moment, they know so clearly what they want.

Let us celebrate that we are allowed to be as changeable as we wish.

Let us release the belief that changeability reflects a lack of trust, when in fact it is our craving for consistency that brings false safety and merely soothes our nervous system.

Let us challenge ourselves, towards others and towards ourselves.

Let us move, dance, and change. Just like the nature around us.

Because maybe you recognize this in yourself too: that longing for certainty, for a shape that always feels right. Yet nature shows us that growth and freedom are born from movement, from change, from daring to flow with the waves.

In business, in relationships, in leadership, everywhere we cling too tightly to one form, we lose aliveness. It is in letting go that space for the new is created.

So I ask you: where in your life or work are you still holding on to consistency, when deep down you are longing for change?

Love,

Rianne